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The Local Directory Playbook: Build & Monetize Your No-Code Directory

Learn how to build, grow, and monetize a local directory using Webflow, Airtable, and automation tools—without writing code.

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Why You Should Build A Directory Website

A well-built directory helps connect people with businesses, creates recurring revenue, and positions you as an authority in your niche.

✅ Solves a Real Problem – Help people easily find the best local services, events, or businesses.
✅ Scales Without Limits – A directory can serve thousands of users without extra work.
✅ Monetization Potential – Earn through featured listings, ads, and memberships with minimal overhead.
✅ No-Code Tools Make It Simple – You don’t need to hire developers or write a single line of code.

But building it the right way is the difference between a struggling site and a thriving business.

💡 That’s exactly what The Local Directory Playbook teaches you—so you don’t waste time on guesswork.

Choose Your Path

Whether you want to build it yourself or have it done for you — I’ll help you get your directory MVP live, fast.
‍Pick the option that fits where you're at right now.

Build It Yourself

MVMP Labs Course - $299/year

Learn how to build your directory MVP from scratch using our proven step-by-step system. Get access to the full MVMP course library, templates, and community.

✅ Full access to MVMP Labs

✅ Step-by-step lessons from idea to launch

✅ Templates, workflows, and Airtable/Make/Webflow assets

✅ Invite to the MVMP Labs community

✅ Perfect if you're ready to learn and build at your own pace

Join MVMP Labs Now

Pre-Built Directory Kit

Get a Head Start – $2000

We’ll build a custom Webflow + Airtable template based on your niche and structure, so you can skip the setup and focus on launching faster. You’ll still follow the course, but with a tailored project that’s ready to go.

✅ Webflow starter site (landing page, listings, detail pages)

✅ Airtable database setup, structured for your niche

✅ Whalesync integration from Airtable to Webflow CMS

✅ Sample data populated to show layout and structure

✅ Replicable Make.com workflows for future automations

✅ Full access to MVMP Labs

✅ Access to my Slack channel

🚨 Only 10 spots available - ✅ 3 already booked

Book Your MVP Directory Build

What’s Inside the Playbook

Step-by-step lessons to help you go from idea to a live, scalable directory — without hiring developers or figuring it out alone.

🛠️ A Step-by-Step No-Code System

Follow a structured roadmap from idea to launch.

🌍 A Fully Functional Directory Website

Built with Webflow, Airtable & automation tools.

📊 Smart Data Collection & Management

Learn how to find, clean, and sync business listings effortlessly.

🚀 Traffic & Growth Strategies

Get SEO, paid ads, and email marketing tactics to bring in users.

💰 Monetization Frameworks

Explore different ways to generate revenue from your directory.

🔍 Master Niche Research

Research your niche using Perplexity AI, Google Keyword Planner, and other tools.

🌐 Launch with No-Code

Build your first version without code using Webflow, Airtable, and Whalesync.

📝 Write Compelling Copy

Write clear, compelling copy for your directory’s landing pages.

🔄 Sync Webflow & Airtable

Set up your Airtable database and sync it with Webflow.

📈 Leverage SEO for Traffic

Optimize for SEO with AI copywriting and Webflow’s built-in tools.

Course Overview

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8 Lessons - 42:15

Please reach out to us by sending an email to hello(at)connorfinlayson.com if you this is not what you expected.

8:35

{"lessons":[{"name": "1. How to Set Up Your Local Directory Site with Relume", "module": "Module 2: How To Build Your Directory", "order": 1, "duration": "17:30", "module_duration": "04:42:21"},{"name": "3. How to Write Effective Copy for Your Directory Website", "module": "Module 2: How To Build Your Directory", "order": 3, "duration": "28:32", "module_duration": "04:42:21"},{"name": "2. How to Set Up Your V1 Brand for Your Directory Project with Relume", "module": "Module 2: How To Build Your Directory", "order": 2, "duration": "23:04", "module_duration": "04:42:21"},{"name": "4. How to Design Listing Cards for Your Directory in Webflow", "module": "Module 2: How To Build Your Directory", "order": 4, "duration": "21:15", "module_duration": "04:42:21"},{"name": "5. How to Add and Manage Dynamic Data with the Webflow CMS", "module": "Module 2: How To Build Your Directory", "order": 5, "duration": "51:22", "module_duration": "04:42:21"},{"name": "6. How to Build Dynamic Listing Pages for Your Directory", "module": "Module 2: How To Build Your Directory", "order": 6, "duration": "18:12", "module_duration": "04:42:21"},{"name": "7. How to Set Up Your Directory Database in Airtable", "module": "Module 2: How To Build Your Directory", "order": 7, "duration": "10:51", "module_duration": "04:42:21"},{"name": "8. How to Sync Your Airtable Database with Webflow Using WhaleSync", "module": "Module 2: How To Build Your Directory", "order": 8, "duration": "25:29", "module_duration": "04:42:21"},{"name": "9. How to Collect Directory Data with Airtable Web Clipper", "module": "Module 2: How To Build Your Directory", "order": 9, "duration": "23:21", "module_duration": "04:42:21"},{"name": "10. How To Setup Search and Filtering with Finsweet Attributes", "module": "Module 2: How To Build Your Directory", "order": 10, "duration": "28:38", "module_duration": "04:42:21"},{"name": "11. How To Run A Data Cleaning Script with OpenAI and Airtable Scripts", "module": "Module 2: How To Build Your Directory", "order": 11, "duration": "34:07", "module_duration": "04:42:21"},{"name": "12. How To Setup Advanced CMS Filtering with Finsweet and OpenAI", "module": "Module 2: How To Build Your Directory", "order": 12, "module_duration": "04:42:21"},{"name": "1. Why You Should Build a Local Directory Website (and How to Do It)", "module": "Module 1: Getting Started", "order": 1, "module_duration": "01:35:20"},{"name": "2. How To Pick Your Local Directory Niche", "module": "Module 1: Getting Started", "order": 2, "duration": "20:29", "module_duration": "01:35:20"},{"name": "1.1. How To Setup Your Airtable Webclipper with Custom CSS Selectors", "module": "Module 3: How To Find and Manage Data For Your Directory", "order": 1.1, "module_duration": "29:32"},{"name": "1.2. How To Set Up Apify Workflows To Scrape Business Details From Facebook, Google My Business and more", "module": "Module 3: How To Find and Manage Data For Your Directory", "order": 1.2, "module_duration": "29:32"},{"name": "1.3. How To Setup Research Workflows With Perplexity AI", "module": "Module 3: How To Find and Manage Data For Your Directory", "order": 1.3, "module_duration": "29:32"},{"name": "1.4. How To Create Data Cleaning Workflows with Airtable Scripts", "module": "Module 3: How To Find and Manage Data For Your Directory", "order": 1.4, "module_duration": "29:32"},{"name": "1. How To Use Facebook Ads To Grow Your Directory", "module": "Module 4: How To Grow Your Directory Faster", "order": 1},{"name": "2. How To Use SEO To Grow Your Directory", "module": "Module 4: How To Grow Your Directory Faster", "order": 2},{"name": "3. How To Use Email Marketing To Engage Users", "module": "Module 4: How To Grow Your Directory Faster", "order": 3},{"name": "1. How To Sell Featured Listings For Your Directory", "module": "Module 5: How To Monetize Your Directory", "order": 1},{"name": "2. How To Use Affiliate Links In Your Directory", "module": "Module 5: How To Monetize Your Directory", "order": 2},{"name": "3. How To Set Up Lead Generation Pricing In Your Directory", "module": "Module 5: How To Monetize Your Directory", "order": 3},{"name": "4. How To Setup a Premium Subscription For Your Directory", "module": "Module 5: How To Monetize Your Directory", "order": 4},{"name": "4. How To Find Partnerships In Your Niche", "module": "Module 4: How To Grow Your Directory Faster", "order": 4},{"name": "5. How To Get Local Press For Your Directory", "module": "Module 4: How To Grow Your Directory Faster", "order": 5},{"name": "5. How To Sell Services To Your Niche (Concierge Model)", "module": "Module 5: How To Monetize Your Directory", "order": 5},{"name": "13. How To Set Up A CMS Slider", "module": "Module 2: How To Build Your Directory", "order": 13, "module_duration": "04:42:21"},{"name": "3. How To Do Keyword Research For Your Directory", "module": "Module 1: Getting Started", "order": 3, "duration": "41:54", "module_duration": "01:35:20"},{"name": "4. How To Analyze Your Competitors", "module": "Module 1: Getting Started", "order": 4, "module_duration": "01:35:20"},{"name": "5. How To Better Understand Your Customers", "module": "Module 1: Getting Started", "order": 5, "module_duration": "01:35:20"},{"name": "6. How To Monetize Your Directory (Even If You Started At Zero)", "module": "Module 1: Getting Started", "order": 6, "duration": "32:57", "module_duration": "01:35:20"},{"name": "7. How To Turn Your Research Into a 30-Day Action Plan", "module": "Module 1: Getting Started", "order": 7, "module_duration": "01:35:20"},{"name": "3.1. How I Would Do Keyword Research For a Coworking Space Directory", "module": "Module 1: Getting Started", "order": 3.1, "module_duration": "01:35:20"},{"name": "1. How To Find Incredible Data For Your Directory", "module": "Module 3: How To Find and Manage Data For Your Directory", "order": 1, "duration": "29:32", "module_duration": "29:32"},{"name": "3.2. How To Analyze Thousands of Keywords Using Automation", "module": "Module 1: Getting Started", "order": 3.2, "module_duration": "01:35:20"}]}

💡 By the end of these modules, you'll have a fully functional system ready to launch, scale, and automate.

📩 Join MVMP Labs To Get Started

MVMP Labs Annual Membership

💡 Everything you need to build, automate, and scale your projects—without the guesswork.

$299/year

(Less than $1 per day for unlimited access!)

✅ All Courses – Full access to every course inside MVMP Labs.

✅ 100+ Video Tutorials – Covering no-code, Webflow, automation, and AI.

✅ Webflow Components & Automation Templates – Build faster with ready-to-use tools.

✅ Private Community & Direct Support – Connect with builders & get feedback.

✅ Regular Updates & New Content – Always stay ahead with fresh material.

🔹 Join today and start building with a full support system behind you.

📩 Join MVMP Labs & Get Instant Access

What Are You Going To Build?

MVMP Labs isn’t just about learning—it’s about launching. Here are some of the incredible projects our members have built using no-code tools, automation, and smart growth strategies.

FAQs: Everything You Need to Know Before You Start

Do I need technical skills to follow this course?

No. MVMP Labs is 100% no-code friendly. Everything is built using tools like Webflow, Airtable, and automation workflows. If you can follow step-by-step tutorials, you can build your directory.

{"faq":[{"question":"How can I make money with my directory?", "answer":"There are many ways to monetize a directory, but success depends on your niche, value proposition, and execution. The course covers different revenue models—like paid listings, featured placements, and lead generation—so you can find a model that fits your directory idea.\n\nIf you're worried about getting businesses to pay, you’ll learn practical outreach strategies to build your directory’s credibility and attract your first paying customers. The key is starting with a clear niche and a problem worth solving.\n\nAlso, read this: https://www.connorfinlayson.com/blog/how-to-monetize-directory-no-traffic-audience", "order":2},{"question":"I don’t know what niche to focus on.", "answer":"Choosing a niche is one of the most important decisions when building a directory. If you're feeling stuck, the course includes niche validation strategies to help you identify opportunities with high demand and low competition.\nA great directory solves a specific problem—whether it’s helping people find freelancers, fitness trainers, local events, or industry suppliers. You don’t need a perfect idea upfront; you’ll learn how to test and refine your concept before committing.", "order":4},{"question":"Will this work for my specific business idea?", "answer":"The directory model is flexible—it can be used for local business directories, niche industry marketplaces, job boards, and more.\n\nWhile every business has unique needs, the foundations you’ll learn in this course can be adapted to different models. You’ll also see real-world examples of how others have built successful directories, so you can figure out what works best for your use case.", "order":1},{"question":"I don’t know how I’ll get traffic or businesses to sign up.", "answer":"Building a directory is one thing—getting people to use it is another. That’s why the course doesn’t just teach you how to build the site—it also covers marketing, SEO, and outreach strategies to help you attract businesses and visitors.\nYou’ll learn:\n- How to position your directory to attract businesses\n- Organic marketing strategies (SEO, content, partnerships)\n- How to get your first paying customers\nIf you’re willing to take action and follow the playbook, you’ll have a clear path to growth.", "order":5}]}

Is there a refund policy if I don’t find the courses useful?

No, we do not offer refunds since this is a digital product. We've tried offering refunds in the past, but it wasn’t sustainable. If you want to get a sense of the teaching style, I recommend checking out my YouTube channel for technical tutorials. That will give you an idea of how the courses are structured before you commit.

Still have questions?

💡 We’re here to help. If you have any other questions, feel free to contact us or ask inside our community.