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Launch Your No-Code Directory MVP in 30 Days

A complete step-by-step playbook for. founders who want to build and monetize niche directories - fast. Even if you've never built a website or written a line of code before.

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What The Local Directory Playbook Is All About

The Local Directory Playbook is a step-by-step system that helps you build and launch a profitable directory website — even if you’ve never used no-code tools before.

It’s designed for founders, creators, and indie builders who want to:

✅ Validate a niche idea
✅ Build a working MVP with Webflow and Airtable
✅ Sync everything with Whalesync
✅ Automate workflows using Make.com
✅ Start generating traffic, leads, and revenue

You’ll learn how to go from idea → structure → launch, with all the templates, tutorials, and workflows you need to avoid getting stuck or overwhelmed.

By the end, you’ll have a live directory site that’s ready to grow — and a skillset you can use again and again.

Choose Your Path

Whether you want to build it yourself or have it done for you — I’ll help you get your directory MVP live, fast.
‍Pick the option that fits where you're at right now.

Build It Yourself

MVMP Labs Course - $299/year

Learn how to build your directory MVP from scratch using our proven step-by-step system. Get access to the full MVMP course library, templates, and community.

✅ Full access to MVMP Labs

✅ Step-by-step lessons from idea to launch

✅ Templates, workflows, and Airtable/Make/Webflow assets

✅ Invite to the MVMP Labs community

✅ Perfect if you're ready to learn and build at your own pace

Join MVMP Labs Now

Pre-Built Directory Kit

Get a Head Start – $2000

We’ll build a custom Webflow + Airtable template based on your niche and structure, so you can skip the setup and focus on launching faster. You’ll still follow the course, but with a tailored project that’s ready to go.

✅ Webflow starter site (landing page, listings, detail pages)

✅ Airtable database setup, structured for your niche

✅ Whalesync integration from Airtable to Webflow CMS

✅ Sample data populated to show layout and structure

✅ Replicable Make.com workflows for future automations

✅ Full access to MVMP Labs

✅ Access to my Slack channel

🚨 Only 10 spots available - ✅ 3 already booked

Book Your MVP Directory Build

What’s Inside the Playbook

Step-by-step lessons to help you go from idea to a live, scalable directory — without hiring developers or figuring it out alone.

🛠️ A Step-by-Step No-Code System

Follow a structured roadmap from idea to launch.

🌍 A Fully Functional Directory Website

Built with Webflow, Airtable & automation tools.

📊 Smart Data Collection & Management

Learn how to find, clean, and sync business listings effortlessly.

🚀 Traffic & Growth Strategies

Get SEO, paid ads, and email marketing tactics to bring in users.

💰 Monetization Frameworks

Explore different ways to generate revenue from your directory.

Build Your Directory Landing Page

Learn how to use Webflow and Relume to create the home page, about page and contact page for your directory!glide

Do Keyword Research & Competitor Analysis

Learn how to identify high-value keywords for your directory and analyze competition (on autopilot)

Build Dynamic Listing Pages

Learn how to create dynamic listing pages for businesses and products in your directory

Create Dynamic Overview Pages

Learn how to create dynamic pillar/overview pages with search and filtering

Create Your Admin Portal

Learn how to build a scalable database for your directory that will also serve as your admin portal

Set Up An Automated Data Sourcing System

Learn how to populate your database with high-quality content using AI and Automation

Create Category Specific Overview Pages

Learn how to use the Webflow CMS to create tons of SEO optimized sub pages for your directory

Course Overview

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8 Lessons - 42:15

Please reach out to us by sending an email to hello(at)connorfinlayson.com if you this is not what you expected.

8:35

{"lessons":[{"name": "1. My Strategy For Building Directory Websites", "module": "Getting Started", "order": 1, "duration": "12:54", "module_duration": "16:19"},{"name": "1. Create Your Webflow/Relume Account & Start Your Directory", "module": "Module 1: Build Your Directory Landing Page", "order": 1, "duration": "01:30", "module_duration": "01:17:17"},{"name": "1. How To Find The Right Niche For Your Directory", "module": "Module 2: Research, Validate and Roadmap Your Directory", "order": 1, "module_duration": "01:18:58"},{"name": "1. Create Your Listing Detail Page Overview", "module": "Module 3: Build Your Directory MVP - Listing Pages", "order": 1, "duration": "05:04", "module_duration": "03:16:23"},{"name": "1. How To Find High-Quality Seed Data For Your Directory", "module": "Module 5: How To Find and Manage High-Quality Data For Your Directory", "order": 1, "duration": "09:42", "module_duration": "03:37:53"},{"name": "1. How To Reach Out To Vendors", "module": "Module 7: Marketing & Growth Strategies For Your Directory", "order": 1},{"name": "1. How To Use The Concierge Service To Monetize Your Directory Fast", "module": "Module 8: Sales & Monetization Strategies For Your Directory", "order": 1},{"name": "2. Download the MVMP App to your phone", "module": "Getting Started", "order": 2, "duration": "00:45", "module_duration": "16:19"},{"name": "3. How To Get Support While Building", "module": "Getting Started", "order": 3, "duration": "02:40", "module_duration": "16:19"},{"name": "2. Create Your Sitemap", "module": "Module 1: Build Your Directory Landing Page", "order": 2, "duration": "08:15", "module_duration": "01:17:17"},{"name": "3. Create Your Wireframe", "module": "Module 1: Build Your Directory Landing Page", "order": 3, "duration": "10:12", "module_duration": "01:17:17"},{"name": "4. Update Your Landing Page Copy", "module": "Module 1: Build Your Directory Landing Page", "order": 4, "duration": "12:53", "module_duration": "01:17:17"},{"name": "5. Create Your First Design Concept", "module": "Module 1: Build Your Directory Landing Page", "order": 5, "duration": "06:00", "module_duration": "01:17:17"},{"name": "6. Add Logo/Images and Create More Design Concepts", "module": "Module 1: Build Your Directory Landing Page", "order": 6, "duration": "06:34", "module_duration": "01:17:17"},{"name": "7. Import Your Chosen Design Concept To Webflow", "module": "Module 1: Build Your Directory Landing Page", "order": 7, "duration": "07:00", "module_duration": "01:17:17"},{"name": "8. Connect Your Domain & Hit Publish", "module": "Module 1: Build Your Directory Landing Page", "order": 8, "duration": "06:20", "module_duration": "01:17:17"},{"name": "2. How To Do Keyword Research For Your Directory", "module": "Module 2: Research, Validate and Roadmap Your Directory", "order": 2, "module_duration": "01:18:58"},{"name": "3.4. How To Analyze Your Competitors on Autopilot", "module": "Module 2: Research, Validate and Roadmap Your Directory", "order": 3.4, "duration": "35:18", "module_duration": "01:18:58"},{"name": "4. Research Customer Sentiment", "module": "Module 2: Research, Validate and Roadmap Your Directory", "order": 4, "module_duration": "01:18:58"},{"name": "5. Research Pricing Strategies", "module": "Module 2: Research, Validate and Roadmap Your Directory", "order": 5, "module_duration": "01:18:58"},{"name": "6. Define Your Directory Roadmap", "module": "Module 2: Research, Validate and Roadmap Your Directory", "order": 6, "module_duration": "01:18:58"},{"name": "1.1. Create Your Listing Overview/Pillar Page", "module": "Module 4: Build Your Directory MVP - Pillar Pages", "order": 1.1, "duration": "08:53", "module_duration": "02:14:31"},{"name": "2. Create Your Listing CMS Collection", "module": "Module 3: Build Your Directory MVP - Listing Pages", "order": 2, "duration": "15:38", "module_duration": "03:16:23"},{"name": "2. How To Setup Your Listing Page Navigation Section", "module": "Module 4: Build Your Directory MVP - Pillar Pages", "order": 2, "duration": "16:14", "module_duration": "02:14:31"},{"name": "5. Set Up Your Analytics and SEO Tools", "module": "Module 4: Build Your Directory MVP - Pillar Pages", "order": 5, "module_duration": "02:14:31"},{"name": "3.1. How To Setup Your Static Search Filters", "module": "Module 4: Build Your Directory MVP - Pillar Pages", "order": 3.1, "duration": "08:45", "module_duration": "02:14:31"},{"name": "3. How Search & Filtering Works", "module": "Module 4: Build Your Directory MVP - Pillar Pages", "order": 3, "duration": "02:56", "module_duration": "02:14:31"},{"name": "3.3. How To Filter By A Single CMS Value", "module": "Module 4: Build Your Directory MVP - Pillar Pages", "order": 3.3, "duration": "19:05", "module_duration": "02:14:31"},{"name": "2.1. How To Enrich Your Seed Data with Perplexity AI", "module": "Module 5: How To Find and Manage High-Quality Data For Your Directory", "order": 2.1, "duration": "39:40", "module_duration": "03:37:53"},{"name": "1.5. How To Scrape Instagram Profiles", "module": "Module 5: How To Find and Manage High-Quality Data For Your Directory", "order": 1.5, "module_duration": "03:37:53"},{"name": "1.4. How To Use The Airtable Webflow Clipper", "module": "Module 5: How To Find and Manage High-Quality Data For Your Directory", "order": 1.4, "module_duration": "03:37:53"},{"name": "2. How To Enrich Data - Overview", "module": "Module 5: How To Find and Manage High-Quality Data For Your Directory", "order": 2, "module_duration": "03:37:53"},{"name": "3.5. How To Generate SEO Titles and Meta Descriptions", "module": "Module 5: How To Find and Manage High-Quality Data For Your Directory", "order": 3.5, "module_duration": "03:37:53"},{"name": "3. How To Run Data Cleaning Workflows", "module": "Module 5: How To Find and Manage High-Quality Data For Your Directory", "order": 3, "module_duration": "03:37:53"},{"name": "2.3. How To Pull Google Reviews For Businesses", "module": "Module 5: How To Find and Manage High-Quality Data For Your Directory", "order": 2.3, "module_duration": "03:37:53"},{"name": "3.6. How To Write SEO-Optimized Listing Page Content", "module": "Module 5: How To Find and Manage High-Quality Data For Your Directory", "order": 3.6, "module_duration": "03:37:53"},{"name": "5.2. Set Up Google Analytics", "module": "Module 4: Build Your Directory MVP - Pillar Pages", "order": 5.2, "module_duration": "02:14:31"},{"name": "5.1. Set Up Google Search Console", "module": "Module 4: Build Your Directory MVP - Pillar Pages", "order": 5.1, "module_duration": "02:14:31"},{"name": "7.1. How To Add More Pages To Your Webflow Site", "module": "Module 1: Build Your Directory Landing Page", "order": 7.1, "duration": "08:57", "module_duration": "01:17:17"},{"name": "7.2. Optimize Your Landing Page SEO", "module": "Module 1: Build Your Directory Landing Page", "order": 7.2, "duration": "04:27", "module_duration": "01:17:17"},{"name": "2. How To Use SEO To Drive Traffic To Your Site", "module": "Module 7: Marketing & Growth Strategies For Your Directory", "order": 2},{"name": "3. How To Use Facebook Ads To Drive Traffic", "module": "Module 7: Marketing & Growth Strategies For Your Directory", "order": 3},{"name": "4. How To Use Google Ads To Drive Traffic", "module": "Module 7: Marketing & Growth Strategies For Your Directory", "order": 4},{"name": "5. How To Use Partnerships & Collabs To Grow Your Directory", "module": "Module 7: Marketing & Growth Strategies For Your Directory", "order": 5},{"name": "2. How To Use Setup Advertising or Sponsorships", "module": "Module 8: Sales & Monetization Strategies For Your Directory", "order": 2},{"name": "3. How To Charge Lead Generation Fees", "module": "Module 8: Sales & Monetization Strategies For Your Directory", "order": 3},{"name": "4. How To Setup Premium Subscriptions", "module": "Module 8: Sales & Monetization Strategies For Your Directory", "order": 4},{"name": "5. How To Setup Affiliate Marketing For Your Directory", "module": "Module 8: Sales & Monetization Strategies For Your Directory", "order": 5},{"name": "3.1. How To Automatically Categorize Your Keywords", "module": "Module 2: Research, Validate and Roadmap Your Directory", "order": 3.1, "duration": "10:04", "module_duration": "01:18:58"},{"name": "3.2. How To Run An Automated SERP Analysis To Find True Competitors", "module": "Module 2: Research, Validate and Roadmap Your Directory", "order": 3.2, "duration": "21:52", "module_duration": "01:18:58"},{"name": "2.1. How To Find Keywords in Keyword Planner (Walkthrough)", "module": "Module 2: Research, Validate and Roadmap Your Directory", "order": 2.1, "duration": "02:44", "module_duration": "01:18:58"},{"name": "2.2. How To Find Keywords Based On A Competitors Website", "module": "Module 2: Research, Validate and Roadmap Your Directory", "order": 2.2, "duration": "01:12", "module_duration": "01:18:58"},{"name": "2.3. How To Use Airtable To Manage Your Keywords", "module": "Module 2: Research, Validate and Roadmap Your Directory", "order": 2.3, "duration": "03:28", "module_duration": "01:18:58"},{"name": "9. How To Get Your First Few Website Visitors", "module": "Module 1: Build Your Directory Landing Page", "order": 9, "module_duration": "01:17:17"},{"name": "6.1. How To Generate Images With Midjourney", "module": "Module 1: Build Your Directory Landing Page", "order": 6.1, "duration": "05:09", "module_duration": "01:17:17"},{"name": "3.3. How To Include The Keywords In The Competitors Record", "module": "Module 2: Research, Validate and Roadmap Your Directory", "order": 3.3, "duration": "04:20", "module_duration": "01:18:58"},{"name": "3. How to Find & Analyze Competitors for Your Directory Business (On Autopilot!)", "module": "Module 2: Research, Validate and Roadmap Your Directory", "order": 3, "module_duration": "01:18:58"},{"name": "1.1. Create Your Listing Page", "module": "Module 3: Build Your Directory MVP - Listing Pages", "order": 1.1, "duration": "10:32", "module_duration": "03:16:23"},{"name": "2.1. Map Your CMS Collection To Your CMS Detail Page", "module": "Module 3: Build Your Directory MVP - Listing Pages", "order": 2.1, "duration": "07:20", "module_duration": "03:16:23"},{"name": "1.2. Populate Your Static Listing Page", "module": "Module 3: Build Your Directory MVP - Listing Pages", "order": 1.2, "duration": "13:22", "module_duration": "03:16:23"},{"name": "3. Set up the Listing Table In Airtable", "module": "Module 3: Build Your Directory MVP - Listing Pages", "order": 3, "duration": "11:31", "module_duration": "03:16:23"},{"name": "4. Setup the two-way sync with Whalesync", "module": "Module 3: Build Your Directory MVP - Listing Pages", "order": 4, "duration": "19:19", "module_duration": "03:16:23"},{"name": "5. Optimize Your Listing Page SEO", "module": "Module 3: Build Your Directory MVP - Listing Pages", "order": 5, "duration": "07:23", "module_duration": "03:16:23"},{"name": "1.2. How To Set Up Your CMS Feed On Your Pillar Pages", "module": "Module 4: Build Your Directory MVP - Pillar Pages", "order": 1.2, "duration": "08:26", "module_duration": "02:14:31"},{"name": "1.3. How To Seed Your Database With Perplexity AI", "module": "Module 5: How To Find and Manage High-Quality Data For Your Directory", "order": 1.3, "duration": "01:00:03", "module_duration": "03:37:53"},{"name": "6. How To Add Multiple References To Your Listing Page (Services, Testimonials etc.)", "module": "Module 3: Build Your Directory MVP - Listing Pages", "order": 6, "duration": "23:00", "module_duration": "03:16:23"},{"name": "7. How To Structure Your Webflow CMS Collection For Your Directory", "module": "Module 3: Build Your Directory MVP - Listing Pages", "order": 7, "duration": "20:43", "module_duration": "03:16:23"},{"name": "6.1. How To Set Up Your Location Reference", "module": "Module 3: Build Your Directory MVP - Listing Pages", "order": 6.1, "duration": "31:05", "module_duration": "03:16:23"},{"name": "6.2. How To Set Up Image Galleries on Your Listing Page", "module": "Module 3: Build Your Directory MVP - Listing Pages", "order": 6.2, "duration": "07:29", "module_duration": "03:16:23"},{"name": "6.3. How To Set Up Feature Tags For Your Listings / Multi-Reference Fields", "module": "Module 3: Build Your Directory MVP - Listing Pages", "order": 6.3, "duration": "18:51", "module_duration": "03:16:23"},{"name": "1. March 20th - Group Call", "module": "Module 9: Group Calls", "order": 1, "duration": "01:08:03", "module_duration": "02:21:14"},{"name": "6.4. How To Hide/Show Content Sections On Listing Pages", "module": "Module 3: Build Your Directory MVP - Listing Pages", "order": 6.4, "duration": "05:06", "module_duration": "03:16:23"},{"name": "1. How Pillar Pages Work", "module": "Module 4: Build Your Directory MVP - Pillar Pages", "order": 1, "module_duration": "02:14:31"},{"name": "1.3. How To Map Your CMS To Your Preview Cards", "module": "Module 4: Build Your Directory MVP - Pillar Pages", "order": 1.3, "duration": "09:32", "module_duration": "02:14:31"},{"name": "1.4. How To Setup Linking Between Your Pillar Page and Your Listings", "module": "Module 4: Build Your Directory MVP - Pillar Pages", "order": 1.4, "duration": "02:05", "module_duration": "02:14:31"},{"name": "2.1. How To Refine Your Listing Page Navigation Section", "module": "Module 4: Build Your Directory MVP - Pillar Pages", "order": 2.1, "duration": "10:35", "module_duration": "02:14:31"},{"name": "3.2. How To Install Finsweet & Setup Search Filter", "module": "Module 4: Build Your Directory MVP - Pillar Pages", "order": 3.2, "duration": "08:20", "module_duration": "02:14:31"},{"name": "3.4. How To Filter By Tags (Multi-Reference Filtering)", "module": "Module 4: Build Your Directory MVP - Pillar Pages", "order": 3.4, "duration": "06:51", "module_duration": "02:14:31"},{"name": "3.5. How To Filter By Values Not On Your Preview Card", "module": "Module 4: Build Your Directory MVP - Pillar Pages", "order": 3.5, "duration": "09:12", "module_duration": "02:14:31"},{"name": "3.6. How To Filter By Date Ranges", "module": "Module 4: Build Your Directory MVP - Pillar Pages", "order": 3.6, "duration": "06:18", "module_duration": "02:14:31"},{"name": "1.1. How To Find Scrape Google My Business Data For Your Directory", "module": "Module 5: How To Find and Manage High-Quality Data For Your Directory", "order": 1.1, "duration": "26:48", "module_duration": "03:37:53"},{"name": "1.2. How To Trigger Dynamic Apify Tasks From Airtable", "module": "Module 5: How To Find and Manage High-Quality Data For Your Directory", "order": 1.2, "duration": "18:27", "module_duration": "03:37:53"},{"name": "2.2. How To Find Social Links & Contact Details on Autopilot", "module": "Module 5: How To Find and Manage High-Quality Data For Your Directory", "order": 2.2, "duration": "17:53", "module_duration": "03:37:53"},{"name": "3.7. How To Add All Types of Filters Shortcut", "module": "Module 4: Build Your Directory MVP - Pillar Pages", "order": 3.7, "duration": "03:54", "module_duration": "02:14:31"},{"name": "4. How To Set Up A CMS Slider", "module": "Module 4: Build Your Directory MVP - Pillar Pages", "order": 4, "duration": "13:25", "module_duration": "02:14:31"},{"name": "3.1. How To Format Research Data Into Tags/LinkedRecords", "module": "Module 5: How To Find and Manage High-Quality Data For Your Directory", "order": 3.1, "duration": "17:45", "module_duration": "03:37:53"},{"name": "3.2. How To Bulk Format Content Data (Rich Text, Single Line Text)", "module": "Module 5: How To Find and Manage High-Quality Data For Your Directory", "order": 3.2, "duration": "27:35", "module_duration": "03:37:53"},{"name": "1.1. How To Build Your CMS-Powered Pillar Pages", "module": "Module 6: Build Your Directory MVP - Filtered Pillar Pages", "order": 1.1, "duration": "17:03", "module_duration": "01:03:38"},{"name": "1.2. How To Set Dynamic SEO Titles and Meta Descriptions", "module": "Module 6: Build Your Directory MVP - Filtered Pillar Pages", "order": 1.2, "duration": "13:08", "module_duration": "01:03:38"},{"name": "1.3. How To Set Up a Dynamic CMS Navbar", "module": "Module 6: Build Your Directory MVP - Filtered Pillar Pages", "order": 1.3, "duration": "11:05", "module_duration": "01:03:38"},{"name": "1.4. How To Dynamically Show or Hide Content For Empty Collections", "module": "Module 6: Build Your Directory MVP - Filtered Pillar Pages", "order": 1.4, "duration": "09:35", "module_duration": "01:03:38"},{"name": "1.5. How To Create Dynamic Schema.Org Markup On Your Pillar Pages", "module": "Module 6: Build Your Directory MVP - Filtered Pillar Pages", "order": 1.5, "duration": "12:47", "module_duration": "01:03:38"},{"name": "2. April 3rd - Group Call", "module": "Module 9: Group Calls", "order": 2, "duration": "01:13:11", "module_duration": "02:21:14"},{"name": "3. April 10th - Group Call", "module": "Module 9: Group Calls", "order": 3, "module_duration": "02:21:14"}]}

💡 By the end of these modules, you'll have a fully functional system ready to launch, scale, and automate.

📩 Join MVMP Labs To Get Started

MVMP Labs Annual Membership

💡 Everything you need to build, automate, and scale your projects—without the guesswork.

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🔹 Join today and start building with a full support system behind you.

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What Are You Going To Build?

MVMP Labs isn’t just about learning—it’s about launching. Here are some of the incredible projects our members have built using no-code tools, automation, and smart growth strategies.

FAQs: Everything You Need to Know Before You Start

Do I need technical skills to follow this course?

No. MVMP Labs is 100% no-code friendly. Everything is built using tools like Webflow, Airtable, and automation workflows. If you can follow step-by-step tutorials, you can build your directory.

{"faq":[{"question":"What tools do you use to build your directory?", "answer":"I use Webflow for the frontend, Airtable for the database, and Whalesync to keep everything in sync. I also set up automations using Make.com, and integrate tools like Perplexity AI and ChatGPT to speed things up. The stack is flexible depending on your use case, but those are the core tools I start with.", "order":1},{"question":"How much does it cost to run a no-code directory?", "answer":"Plan for around $100/month when you're starting out. That covers most of the main tools. Costs can go up as your traffic or usage grows, or if you add more advanced integrations—but you can definitely keep it lean in the beginning.", "order":2},{"question":"How long will it take to build a directory as a beginner?", "answer":"If you’re consistent, you can have your MVP live in about two weeks. Some parts take a day or two, others like setting up your CMS might take a bit longer. It depends on your pace, but the course is built so beginners can follow along without getting stuck.", "order":3},{"question":"How do I know if this will work for my directory idea?", "answer":"The Local Directory Playbook is designed around core principles that work for most types of directories—talent directories, product directories, content directories, etc. If your idea fits into that style, the process will work. The biggest thing to think about is where your data will come from. That’s usually where things get tricky.", "order":4},{"question":"What happens if I need help with my directory?", "answer":"We run regular group chats, so if you're stuck, just jump on a call and ask. I also offer one-on-one coaching at a discounted rate for NVMP Labs members. So whether it's a small question or something bigger, support is always available.", "order":5}]}

Is there a refund policy if I don’t find the courses useful?

No, we do not offer refunds since this is a digital product. We've tried offering refunds in the past, but it wasn’t sustainable. If you want to get a sense of the teaching style, I recommend checking out my YouTube channel for technical tutorials. That will give you an idea of how the courses are structured before you commit.

Still have questions?

💡 We’re here to help. If you have any other questions, feel free to contact us or ask inside our community.