Ultimate Guide to Stripe Connect and Make.com: Managing Sellers and Payments

1. Why Use Stripe Connect with Make.com?

In this introductory lesson, you’ll learn why Stripe Connect is a powerful tool for managing payments in a two-sided marketplace. By integrating it with Make.com, you can automate essential payment workflows like onboarding sellers, generating payment links, and handling payouts—all without writing code. We’ll explore the key features of Stripe Connect and how to use Make.com to streamline the process.

What You’ll Learn:

• The key features of Stripe Connect for managing payments.
• How Make.com automates workflows like onboarding and payouts.
• Why combining these tools creates a scalable marketplace payment system.

2. How to Create a Seller Account

In this lesson, we’ll dive into setting up the process for adding sellers to your Stripe account. Sellers must be connected to Stripe in order to receive payments, and you’ll learn how to use Make.com to automatically create seller accounts when they’re approved in Airtable.

What You’ll Learn:

• How to use Stripe Connect to create seller accounts.
• Making API calls in Make.com to automate account creation.
• Storing seller account IDs in Airtable for future reference.

3. How to Build a Seller Onboarding Workflow

Now that you can add sellers, we’ll focus on onboarding them. This lesson will teach you how to create a workflow in Make.com that generates an onboarding link for each seller. Sellers use this link to provide essential details like bank account information, ensuring they can receive payouts.

What You’ll Learn:

• Setting up Stripe Connect to generate onboarding links.
• Using Make.com to send sellers personalized onboarding links.
• How to test and validate the onboarding workflow.

4. Monitoring Changes to Seller Accounts

In this lesson, we’ll set up automated monitoring for seller account updates. We’ll configure webhooks in Stripe and Make.com to notify you when sellers have completed onboarding or when their account status changes, ensuring only fully verified sellers can receive payments.

What You’ll Learn:

• How to set up webhooks in Stripe to track account updates.
• Automating updates in Airtable based on account status changes.
• Ensuring seller accounts are verified before accepting payments.

5. How to Add Products to Stripe

This lesson walks you through automating product creation in Stripe. Sellers can submit product details in Airtable, and you’ll learn how to automate the approval process and add products to Stripe through Make.com.

What You’ll Learn:

• How to create Stripe products using Make.com and Airtable.
• Setting up the product approval workflow.
• Automatically storing product IDs in Airtable.

6. How to Add Prices to Your Products

In this lesson, we’ll build on the previous workflow by adding prices to the products in Stripe. This will involve setting product prices, handling variations like different currencies, and automating price creation using Make.com.

What You’ll Learn:

• Using Make.com to set prices for products in Stripe.
• Managing pricing variations like currency and subscription intervals.
• Storing Stripe Price IDs in Airtable for future use.

7. How to Create Payment Links in Stripe

With products and prices set up, you’ll now create payment links. This lesson covers how to generate payment links using Stripe’s API, ensuring that payments are processed and distributed to sellers automatically.

What You’ll Learn:

• Automating the creation of payment links with Make.com.
• How to link payments directly to sellers' Stripe accounts.
• Storing and managing payment links in Airtable.

8. How to Track Transactions

Once customers make purchases, it’s essential to track all transactions. In this lesson, you’ll set up workflows to monitor sales and store transaction data in Airtable. You’ll also learn how to manage inventory and ensure sold items are removed from your marketplace.

What You’ll Learn:

• Setting up webhooks to monitor transaction data.
• Automating inventory management after successful purchases.
• Storing transaction details in Airtable for record-keeping.

9. Building a Seller Dashboard with Stripe Express

In this lesson, we’ll create a dashboard for sellers to track their sales and payouts. You’ll learn how to integrate Stripe Express, allowing each seller to have a personalized view of their earnings and payments.

What You’ll Learn:

• Automating the creation of Stripe Express dashboards for sellers.
• Sending sellers their unique dashboard links.
• Customizing the dashboard to display relevant sales and payout information.

10. Finalizing and Cleaning Up Test Data

In the final lesson, we’ll review how to clean up test data and switch your workflow from test mode to live mode. You’ll also learn how to review Stripe transactions, troubleshoot issues, and ensure everything is set for your marketplace’s live launch.

What You’ll Learn:

• How to delete test data from Stripe.
• Switching from test mode to production mode in Make.com.
• Ensuring all workflows are ready for real transactions.

Bonus Section: How to Use Stripe Connect for Invoicing

In this bonus lesson, we’ll dive into how you can use Stripe Connect to issue invoices on behalf of your sellers or subcontractors. You’ll learn how to automate the invoicing process, allowing you to manage payments for services provided by your contractors and ensure they are paid automatically once the client pays the invoice.

What You’ll Learn:

• How to set up Stripe Connect to issue invoices for subcontractors.
• Automating invoice generation and payments to subcontractors.
• Using Make.com to manage invoicing workflows efficiently.