Mailersend/Mailerlite in Make.com
Learn to automate email campaigns and workflows with Mailerlite and Mailersend, saving time and boosting engagement.
About This Course
In this course, you'll explore the power of MailerLite and MailerSend, two essential tools for email marketing and communication. Perfect for beginners or experienced marketers, this course walks you through every step needed to build and automate effective email campaigns, manage subscribers, and optimize your email marketing strategy.
What You’ll Learn
- Setting up and optimizing your MailerLite and MailerSend accounts.
- Managing subscriber lists and segmentation for targeted campaigns.
- Designing and customizing engaging email templates.
- Automating workflows to save time and improve consistency.
- Strategies for improving email deliverability and engagement rates.
By the end of the course, you'll have the confidence and skills to run effective email marketing campaigns, grow your audience, and maximize the impact of your email communications.
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Course
Lesson 1: Why Do I Use MailerSend & MailerLite?
Discover why I use two email tools for different purposes in my business, Unicorn Factory. Learn how to manage marketing campaigns with MailerLite and handle transactional emails with MailerSend, and see how these tools integrate into workflows for seamless automation.
Lesson 2: How to Use MailerLite
Get a complete guide to MailerLite's core features. Learn how to set up email campaigns, manage subscriber groups, and create email templates that resonate with your audience. Automate key tasks to streamline your marketing efforts.
Lesson 3: How to Add Subscribers to MailerLite
Automate subscriber management using Make.com workflows. You'll learn how to add subscribers from platforms like MemberStack to MailerLite groups and handle non-native integrations using HTTP requests.
Lesson 4: How to Update or Delete a Subscriber in MailerLite
Learn how to manage subscribers effectively by updating or removing subscriber details with automation workflows. Use conditional logic in Make.com to ensure your list stays accurate and up to date.
Lesson 5: Creating Your First MailerLite Campaign
Bring it all together by creating your first marketing campaign. Design reusable templates, add personalized content, and track campaign performance. Schedule and send emails at the optimal time for maximum engagement.
Lesson 6: How MailerSend Works
Explore MailerSend and its role in managing transactional emails like confirmations and password resets. Learn how it complements MailerLite and how I use it to efficiently handle high email volumes at Unicorn Factory.
Lesson 7: How to Create a MailerSend Template with Dynamic Variables
Design professional email templates in MailerSend with dynamic variables for personalized communication. You'll learn to pull data from tools like Airtable and create reusable templates.
Lesson 8: How to Send a MailerSend Template in Make.com
Automate the sending of transactional emails with dynamic content. Set up workflows in Make.com to populate templates with data from your database and send personalized emails automatically.
Lesson 9: How to Send Dynamic Emails to Multiple Recipients
Scale your communication by sending dynamic emails to multiple recipients. Learn how to use iterator steps in Make.com to personalize emails for each user while managing bulk sends efficiently.
Lesson 10: How I Use MailerSend at Unicorn Factory
See how MailerSend is integrated into Unicorn Factory workflows. This behind-the-scenes lesson ties together key concepts with practical applications, like job board notifications and client communications. Plus, get troubleshooting tips for optimizing your workflows.
Alex
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Mathieu
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Geenay
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Michelle
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