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How to Use Stripe for Marketplace Payments

How to Use Stripe for Marketplace Payments

connor finlayson
Connor Finlayson
December 3, 2024

Using Stripe to process payments in your no-code marketplace is one of the most efficient ways to streamline your payment workflows while ensuring security and scalability. In this post, I’ll walk you through:

  1. What Stripe is and why it’s perfect for marketplaces
  2. How to use Stripe Payment Links for no-code setups
  3. Setting up advanced workflows with the Stripe API and Make.com
  4. Common marketplace business models with Stripe: subscriptions, usage-based pricing, and buyer-seller transactions

Let’s dive in.

What Is Stripe?

Stripe is a powerful payment processor designed for businesses of all sizes. For marketplace builders, Stripe offers specialized tools like Stripe Connect, which handles multi-party payments, subscriptions, and usage-based pricing models.

Why use Stripe?

  • Pre-built solutions: No need to build complex payment systems from scratch.
  • Security-first: Stripe comes with built-in fraud prevention and data security.
  • Scalability: Whether you’re just starting or scaling your platform, Stripe’s tools grow with your needs.

If you’re building your marketplace with tools like Glide or Webflow, Stripe integrates seamlessly to create custom payment systems. Pair this with the automation power of Make.com, and you’ll have a robust solution to manage your workflows efficiently.

No-Code Payments: Stripe Payment Links

For a simple, no-code setup, Stripe Payment Links let you start accepting payments immediately. Here’s how it works:

  1. Create a product in Stripe.
  2. Generate a payment link.
  3. Share the link via email or embed it on a website button.

This method is excellent for testing ideas or selling one-off products before committing to more advanced systems. To see how this fits into your marketplace setup, check out my guide on building customer portals with Glide.

Advanced Payment Workflows with Stripe API and Make.com

If your marketplace needs features like premium memberships or automated subscriptions, you’ll want to integrate the Stripe API with Make.com.

Here’s an example setup:

  1. Create a webhook in Make.com: Capture user actions like subscription purchases.
  2. Trigger a checkout session: Use Stripe’s API to process payments.
  3. Automate workflows: Update user accounts, trigger emails, or track analytics based on payment events.

Using these tools, you can scale your marketplace and reduce manual intervention. For more details, see my post on how to automate marketplace workflows.

Popular Business Models for Stripe Marketplaces

1. Subscriptions

Subscriptions are perfect for marketplaces offering tiered access. For example, you can let users upgrade to a premium plan to unlock exclusive features. To set this up:

  • Use Stripe’s customer portal for user account management.
  • Automate subscription events (e.g., upgrades, downgrades) with Make.com.

I’ve detailed similar workflows in my post on how to use Stripe Payment Links.

2. Usage-Based Pricing

This model works well if your marketplace uses credits or tokens. Buyers can purchase credits to book services or unlock features. Once a purchase is made, a workflow adds credits to the user’s account for redemption.

For example, in a marketplace like Board Breakers (a chess coaching platform), buyers could purchase credits for coaching sessions. When the payment is processed via Stripe, workflows in Glide automatically update the user’s account with the purchased credits. If you’re using Glide, start with this guide.

3. Buyer-Seller Revenue Sharing

Stripe Connect simplifies split payments, allowing you to send a percentage of each transaction to sellers while keeping a cut for your platform. Platforms like Airbnb or Uber use this model, and Stripe makes it accessible for no-code builders.

With Stripe Connect and Make.com, you can automate revenue-sharing workflows, from payouts to seller dashboards. I go deeper into these systems as part of MVMP Labs, where you’ll also find templates to fast-track your marketplace setup.

Getting Started with Stripe

Even if you’re not ready to process payments, start experimenting with Stripe today:

  1. Create a test account. Use Stripe’s test mode to simulate real transactions with dummy data.
  2. Set up payment links: Practice creating and sharing links in a no-code environment.
  3. Explore the API: Dive into Stripe’s developer tools and experiment with webhooks in Make.com.

If this feels overwhelming, start with Stripe’s documentation and pair it with ChatGPT for troubleshooting and workflow suggestions.

Stripe is a game-changer for no-code marketplaces. Whether you’re starting small or scaling big, its flexibility and security make it the perfect tool to streamline payment processes. By combining Stripe with tools like Glide and Make.com, you can build efficient, scalable payment systems tailored to your marketplace needs.

Want to learn more? Check out my related tutorials on building a no-code marketplace with Webflow and automating workflows with Make.com.

Ready to turn your business ideas into reality? Here are 4 ways I can help you build and grow with no-code tools:

  1. MVMP Labs: Join our online community for first-time founders building no-code marketplaces. Get access to exclusive resources, step-by-step guides, and a supportive network of peers who are on the same journey as you.
  2. The MVMP Mastermind: Work directly with me through 1:1 coaching, monthly group strategy calls, and personalized feedback. Ideal for founders who want accountability, faster progress, and expert guidance to build and launch successfully.
  3. Done-for-You Marketplace Builds: Let my team handle the heavy lifting. We’ll build your marketplace MVP, automate your workflows, and provide full documentation so you can scale and grow on your own terms.
  4. Learn No-Code on YouTube: Follow my free, hands-on tutorials where I teach you how to build and automate no-code marketplaces step-by-step. Subscribe here for weekly videos and start creating today.