How Corey Moen Built No-Code Supply – A High-Quality No-Code Directory Using Webflow & Airtable

How No-Code Supply Started: From Notion Directory to Webflow Site

No-Code Supply didn’t start as a business. It started as a Notion doc Corey used to track tools, code snippets, and design inspo. Back in 2017-2018, when Corey was just getting into Webflow, he created mini directories in Notion to help him build microsites for clients. He'd save everything from “Made in Webflow” inspiration to useful JavaScript scripts.

He eventually linked to those Notion pages from his portfolio (which helped him land his job at Webflow, by the way). People started reaching out, telling him how useful the resources were.

So in 2023, he decided to turn it into a proper site—with Airtable as the backend and Webflow as the front.

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Why Corey Uses Airtable and Webflow to Build and Manage His Directory

Corey uses Airtable for everything:

• Content storage and tagging
• Automations and scripts (for screenshots, metadata, etc.)
• Dynamic filtering and sorting
• Organizing what gets synced to Webflow via WhaleSync

This setup gives him more flexibility than the native Webflow CMS. For example, he can dynamically "feature" items by backdating them with a formula—something that would be super hard to manage in Webflow alone.

He also uses Jetboost for filtering, Zapier for edge-case automations, and sometimes Make.com for social scheduling through Buffer.

The best part? He’s whittled back most of the over-complicated automation and now keeps it simple: Airtable Web Clipper + a few key scripts. Clean and fast.

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How Corey Designs Visually Stunning Directories in Webflow

The layout on No-Code Supply is 🔥. It uses:

• CSS Grid for the responsive item grid
• A toggle to switch between grid and list views
• A floating, always-accessible search bar
• Minimalist UI inspired by sites like goods.wtf and read.cv

Corey intentionally mixes all content types (tools, scripts, templates) into one CMS collection for better performance and filtering. He uses Jetboost search to filter across tags, descriptions, and industries—all while keeping the layout clean and focused on visuals.

He also shared some behind-the-scenes Figma inspo and even ideas for using localStorage to show users what’s new since their last visit. The guy goes deep.

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How No-Code Supply Makes Money with Sponsorships and Affiliates

Kind of. But that’s not the point.

Here’s how Corey approaches monetization:

• Sponsors – Tools like WhaleSync and Audienceful get exposure across 2,000+ pages. They get traffic, he gets free access to the tools.
• Affiliate Links – A few tools have affiliate links, but since traffic is still growing (~10K visits/month), revenue here is low.
• Merch/Templates – He experimented with selling merch and Notion/Airtable templates, but it was too much work to maintain.
• Future ideas – Paid memberships, community access, or exclusive content… maybe. But only if he can maintain quality and consistency.

What he won’t do: spammy ads or auto-approved submissions. The quality bar stays high, period.

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How Corey Automates Directory Curation with Airtable Scripts and AI

This was one of my favorite parts of the convo.

Corey showed off his Airtable script library—screenshot grabbers, metadata enrichment, YouTube thumbnail pullers, and more. Most of them run with one click or automatically via Airtable automations.

He also talked about how AI has completely changed how he writes scripts. He now uses Claude or Cursor to generate Airtable scripts instantly. His take: it’s more efficient to just prompt an AI with your schema and let it write the script than to hunt down the perfect code snippet.

That said, because Corey understands the context behind code, he gets way better results from AI than someone who just copies and pastes.

Corey’s Take on Using AI Tools to Build and Maintain No-Code Directories

We talked a lot about AI tools like Lovable, Vercel AI templates, and “vibe coding” culture. Corey’s take is pretty clear:

“AI can help you build something, but it won’t warn you when you're exposing API keys, violating GDPR, or building something that's going to fall over.”

He’s cautious about adopting tools just because they’re new. And he’s even more cautious about building platforms he doesn’t fully understand—especially if they handle user data or payments.

If you’re building something long-term, you want to know how the whole system works.

Final Thoughts: Curation Over Everything

The real reason No-Code Supply stands out is simple: the curation is excellent.

Corey still manually approves every tool submission. He doesn’t list tools that don’t meet a certain design or quality bar. He organizes every item into a structure that makes sense. And he doesn’t just dump in everything for SEO.

If you’re thinking about building a directory, especially a content or tool directory, that’s the key lesson: don’t automate the soul out of it.

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