Automate Your Webflow CMS with Make.com and Airtable

In this course, we’ll explore how to manage your Webflow CMS efficiently using Make.com, allowing you to automate tasks such as creating, updating, and deleting CMS items. You’ll learn how to integrate Airtable with Webflow to run advanced workflows that automate content management processes, helping you keep dynamic content updated in real-time. Whether you're building a marketplace or managing a content-heavy site, this course will equip you with the tools to streamline your workflow and manage your Webflow CMS seamlessly.

1. Introduction to Webflow CMS Workflows in Make.com

In this introductory lesson, we’ll go over the reasons why I transitioned from Zapier to Make.com for managing Webflow CMS workflows. You’ll also get a high-level overview of how Make.com handles more complex automations, why it’s scalable, and how to get started with your first Webflow workflow.

What You’ll Learn:

• Why Make.com is ideal for advanced CMS workflows.
• The advantages of transitioning from Zapier to Make.com.
• How to connect Airtable to Webflow for managing dynamic CMS items.

2. How to Send Data from Airtable to Webflow

In this lesson, we’ll dive into the fundamentals of sending data from Airtable to Webflow CMS using Make.com. You’ll learn how to map fields, set up collections, and structure data in Airtable to ensure a smooth workflow.

What You’ll Learn:

• How to set up Airtable fields and collections for Webflow.
• The process of automating data transfer between Airtable and Webflow.
• Managing and testing workflows for CMS item creation and updates.

3. The Webflow CMS and Airtable Setup for Unicorn Factory

In this behind-the-scenes lesson, you’ll see how I’ve set up my Webflow CMS and Airtable base for Unicorn Factory. We’ll walk through the key collections, fields, and dynamic elements that link the two platforms together to manage profiles, services, and other content.

What You’ll Learn:

• How to map fields between Airtable and Webflow for dynamic profiles.
• Techniques for handling dynamic content using multi-reference fields.
• Using switches and conditional formatting to display badges, links, and other elements.

4. Creating the Province Workflow

This lesson covers how to create a workflow that sends province data from Airtable to Webflow. You’ll learn how to map fields and create dynamic listing pages for each province, setting the foundation for a scalable marketplace.

What You’ll Learn:

• How to set up a province workflow in Make.com.
• The importance of mapping collections correctly in Webflow.
• Techniques for testing and troubleshooting the workflow.

5. Creating the City Workflow

Building on the previous lesson, we’ll create a city workflow in Make.com that links each city to its province. This workflow ensures that city data is mapped and transferred to Webflow dynamically, creating a seamless user experience.

What You’ll Learn:

• How to create city workflows and link them to provinces.
• Managing field mapping and reference fields in Make.com.
• Testing and validating the workflow for accurate CMS updates.

6. Creating the Service Category Workflow

In this lesson, we’ll focus on creating service categories in Webflow via Make.com. You’ll learn how to map and send service category data from Airtable to Webflow, including images and SEO settings to optimize category pages.

What You’ll Learn:

• How to map service categories between Airtable and Webflow.
• Techniques for managing image and SEO fields in the CMS.
• Automating category creation and testing the workflow.

7. Creating the Freelancer Profile Workflow

This lesson focuses on creating and managing freelancer profiles using Airtable and Webflow. We’ll cover how to map fields like names, bios, and services, ensuring that profiles are created dynamically and updated efficiently.

What You’ll Learn:

• How to map and create dynamic profiles in Webflow.
• Techniques for managing multi-reference fields for services.
• Testing workflows to ensure profiles are created accurately.

8. Creating the Service Workflow

In this lesson, we’ll create workflows that automate the creation of services offered by freelancers. We’ll map service fields from Airtable to Webflow, ensuring that services are properly categorized and displayed on your marketplace.

What You’ll Learn:

• How to create service workflows in Make.com.
• Linking services to freelancer profiles and categories.
• Managing and testing workflows for accurate data transfer.

9. Creating the Portfolio Workflow

In this lesson, you’ll learn how to create portfolio pages for freelancers, linking portfolio items to their profiles. This workflow will automate the process of adding portfolio content, ensuring consistency and saving time.

What You’ll Learn:

• How to automate portfolio page creation in Webflow.
• Mapping fields for portfolio titles, descriptions, and images.
• Managing empty states for freelancers without portfolio items.

10. Bonus: How to Update Webflow CMS Items Using Webhooks

As a bonus, we’ll cover how to update Webflow CMS items using webhooks in Make.com. This lesson will show you how to trigger real-time updates to CMS items when changes are made in Airtable, allowing you to instantly update profiles, services, and more.

What You’ll Learn:

• How to set up webhooks to update Webflow CMS items in real-time.
• Techniques for handling field updates and error handling.
• Testing and troubleshooting webhook-triggered updates.