How Uber finds it's drivers in a new city

How do you get early traction for your startup? How do you get your first 100 customers?

A few years ago I got a part-time job with Uber helping them launch in my hometown Wellington. My job was to help them onboard new drivers and find more drivers to join the platform. Throughout my time with them, I learned valuable lessons on what to focus on in the very early days of launching in a new market or starting a new business.

In this video, I share what I learnt from my time at Uber and how you can apply it to your own business.

TIMESTAMPS:

00:00 Intro

01:05 How I got the job at Uber

02:17 What did I do for Uber

03:19 How I thought you find suppliers before working at Uber

04:40 The strategy that made the biggest difference in finding drivers at the beginning

06:30 The Four Types of Taxi Drivers

11:30 Where to focus your time and energy finding new drivers13:00 Why Growth Hacks don't always work at the beginning

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