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How Uber Built Momentum In New Markets
Discover how Uber successfully finds and onboards drivers in new cities. Learn valuable lessons and strategies from my experience helping Uber launch in Wellington. Perfect for startup founders and entrepreneurs looking for early traction techniques.
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How do you get early traction for your startup? How do you get your first 100 customers?
A few years ago I got a part-time job with Uber helping them launch in my hometown Wellington. My job was to help them onboard new drivers and find more drivers to join the platform. Throughout my time with them, I learned valuable lessons on what to focus on in the very early days of launching in a new market or starting a new business.
In this video, I share what I learnt from my time at Uber and how you can apply it to your own business.
TIMESTAMPS:
00:00 Intro
01:05 How I got the job at Uber
02:17 What did I do for Uber
03:19 How I thought you find suppliers before working at Uber
04:40 The strategy that made the biggest difference in finding drivers at the beginning
06:30 The Four Types of Taxi Drivers
11:30 Where to focus your time and energy finding new drivers13:00 Why Growth Hacks don't always work at the beginning
I've published a newer version of this post with more up-to-date information and insights.
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