How to Build and Automate a Dynamic Landing Page Engine with Webflow, Airtable, and AI

In this course, we will build a Landing Page Engine to automate the creation and management of landing pages. Whether you're targeting different customer personas, locations, or industries, this system will help you generate hundreds or thousands of personalized pages with minimal effort.

1. Introducing: The Landing Page Engine Playbook

Discover how to drive organic traffic and create landing pages effortlessly using the Landing Page Engine system. We’ll explain how this system automates the entire process, saving you hours of manual work and helping you target specific audiences with personalized pages.

What You’ll Learn:

• The key differences between paid ads, cold outreach, and automated landing page generation
• How the Landing Page Engine automates landing page creation
• How to integrate this system with Airtable and Webflow to save time and scale

2. How to Easily Build a Landing Page Engine from Scratch

Learn how to create a template landing page for one customer persona, which will serve as the foundation for dynamically generating pages for various customer personas and categories.

What You’ll Learn:

• Setting up your Relume Style Guide for a consistent design
• Structuring your landing page with key sections like hero, testimonials, and CTA
• Writing landing page copy using ChatGPT
• Adding images and icons, then performing a final cleanup

3. How to Dynamically Generate Landing Pages Using Webflow CMS

Turn your static landing page into a dynamic one using Webflow CMS. This lesson will teach you how to generate personalized landing pages automatically for different customer personas with unique content.

What You’ll Learn:

• Identifying which fields should be dynamic on your landing page
• Creating a Webflow CMS collection and adding custom fields
• Populating the CMS with sample content
• Mapping CMS fields to your template page for dynamic content generation

4. How to Use Airtable to Control Your Webflow CMS with Ease

Set up an Airtable base to manage all your landing page content. Airtable will act as your central data hub for controlling, updating, and managing your Webflow CMS, making it easy to update content without touching Webflow.

What You’ll Learn:

• Creating an Airtable base that mirrors your Webflow CMS collection
• Setting up equivalent fields in Airtable and Webflow
• Populating Airtable with sample content
• Managing and organizing content using Airtable

5. How to Automate Webflow Updates Directly from Airtable

Learn how to fully automate the process of updating your Webflow CMS items from Airtable. You’ll create a workflow that automatically creates or updates landing pages based on content in Airtable.

What You’ll Learn:

• Setting up a webhook to trigger workflows in Make.com
• Retrieving and checking Airtable records
• Creating or updating Webflow CMS items using the Webflow API
• Automating status updates and notifications in Airtable

6. How to Automatically Generate High-Converting Copy with OpenAI

Automate the creation of landing page copy using OpenAI. By triggering workflows in Airtable, you’ll generate customized landing page content for any customer persona.

What You’ll Learn:

• Setting up an OpenAI integration and defining your prompt
• Using OpenAI to generate copy for customer personas
• Parsing and saving output into Airtable
• Automating landing page creation in Webflow

7. How to Instantly Update Landing Pages with Utility Workflows

Set up a utility function to instantly update Webflow CMS items without going through the full approval workflow. This feature will allow you to make quick content updates without needing to reapprove the entire record.

What You’ll Learn:

• Setting up a trigger in Airtable to update Webflow CMS items
• Modifying your Make.com workflow for utility updates
• Automating the update process without reapproving the entire record
• Removing the update checkbox after completion

8. How to Boost Your SEO Automatically Using AI-Generated Content

Automate the generation of SEO titles, meta descriptions, and Open Graph information using AI. This process ensures that each landing page is optimized for search engines and social sharing.

What You’ll Learn:

• Adding SEO and Open Graph fields to your Webflow CMS and Airtable base
• Writing AI prompts to generate SEO and Open Graph data
• Automating SEO field generation using Make.com
• Mapping generated data to Webflow for optimized SEO

9. How to Automatically Generate Unique Open Graph Images with Placid

Learn how to create dynamic Open Graph images for your landing pages using Placid and Airtable. This automation saves you time on design and ensures every page has a personalized visual when shared on social media.

What You’ll Learn:

• Setting up Open Graph image fields in Webflow
• Creating dynamic image templates in Placid
• Integrating with Make.com to automate image creation
• Storing and mapping images in Airtable and Webflow